2009 HeSCA International Conference on Healthcare Communications Keynote Speaker "Social media, or more accurately the people using social media tools, were a huge force in the 2008 elections. Yet many health care providers have been reluctant. Whether it be because of HIPAA concerns, generalized risk aversion or because the value proposition has not been made compelling, social media adoption has lagged in the health care and science communications community. This presentation will highlight growth in health and science-related social media usage and the reasons why it will — why it must — accelerate in the future. It will share not only Mayo’s philosophy and experience in this arena, but also examples of health care providers large and small who have used social media tools effectively. See show how Mayo and others have overcome barriers and objections. This will inspire you to dream about how you can use social media productively, and will provide a roadmap for how you can begin to realize your vision."